pepsi

ation. Pepsi Example: If consumers shift away from sugary sodas towards healthier drinks or alternative beverages, traditional Pepsi products may experience decline. Characteristics: Decreasing sales and profits Market exit or product discontinuation Possible r

nd Cons of Each Brand’s Approach Odyssey Pepsi Pros: Strong brand identity connected to youth and adventure. Effective marketing campaigns that created cultural moments. Wide market reach during peak years. Cons: Heavy reliance on marke